🖊️ 15 Experts Weigh in On Making Killer B2B Content
Gather round kids - the #ContentClubUK crew have spoken
Hi! 👋
In The B2B Bite, I break down the most effective strategies and tactics to help B2B companies do better marketing.
Sent every Monday AM. Best enjoyed with coffee.
Sign up below for free.
Content Marketing
🖊️ How to Make Killer B2B Content
Last week, the lovely Fi Shailes invited me to host #ContentClubUK Twitter chat, a weekly, must-attend digital event for anyone working in content marketing.
(And no, you don’t have to be based in the UK to take part - though you may have to wake up a little early depending on where you are in the world!)
Besides obliterating my notifications - my account was temporarily locked at one point - I was humbled by the experience to learn from so many incredible marketers sharing their wisdom on how to make B2B better.
The three questions I put to the Twitter-verse were:
What makes you look at a piece of B2B content and think "that's boring as hell"?
What does the modern-day B2B buyer expect from a brand's content marketing?
What’s the best piece of B2B content you’ve seen this year?
There were so many great answers in fact, I had to collect some of the best in one place for you all to benefit.
Enjoy!
PS. You can join #ContentClubUK yourself each Tuesday at 11am GMT. Just search for the hashtag and join the fun!
#1. What makes you look at a piece of B2B content and think "that's boring as hell"?
#2. What does the modern-day B2B buyer expect from a brand's content marketing?
#3. What’s the best piece of B2B content you’ve seen this year?
Dave Gerdhart has just launched a new Swipe File that includes a bunch of killer B2B marketing examples across websites, copy, ads and more.
The folks over at LinkedIn coming in hot with this article on how to become a famous B2B brand - and why fame matters.
Happy belated Social Media Day everyone! Check out this AMAZING article from my friend Jayde Powell on what SMMs want you to know.
In this episode, I sit down with Ali Schwanke, Founder and CEO of Simple Strat, a growth marketing agency.
We talk about:
Hubspot and why it - or a platform like it - is a MUST for young marketing teams
The disadvantages of using a 'Frankenstein's monster' technology stack
Building an air-tight lead scoring system that'll help you measure channel ROI
This episode is a must-listen for any marketers struggling with proving their value to a predominantly sales-led organisation OR looking for advice on how to sell-in Hubspot to a sceptical leadership team.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Ali here: @alischwanke
Or watch her Hubspot Hacks series here.
And that's it! See you next week.