I'm Starting a Business

...offering strategic marketing support and Fractional CMO services for B2B companies

TL;DR

I’m starting up a strategic marketing consultancy firm called B2B Better.

Want to book a free, no-strings-attached strategy call? Just click this link.

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So… it’s official.

I’ve quit my day job and I’m going solo.

From next month I will be launching B2B Better as a standalone, bonafide BUSINESS.

What will I be doing? Same thing I’ve been doing for the last 3 years with my podcast and newsletter:

Helping complex B2B businesses do better marketing and fix their revenue problem.

Companies just cannot continue to run the same outdated, cold outbound sales playbook to reach the modern-day buyer and expect the same results that put them at the top of their category a decade ago.

You need a new revenue ecosystem that aligns a go-to-market strategy across the entire customer experience - from awareness to conversion to success.

And that’s what I’m here to offer.

So - how can I help you specifically?

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🟡 1:1 Strategic Marketing Support «

Great for: Founder-led Marketing Teams or Solo Marketers

We get together virtually for an hour to soundboard ideas, review assets, or evaluate the areas where you feel stuck in a 1-2-1 session described by some as "like marketing therapy".

» Interested? Click here
» Or you can email me at jason@b2b-better.com

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🟡 3-Month Marketing Sprints «

Great for: Head of Marketing or Sales

Sometimes you need someone to give their undivided attention to solving a particular challenge. We'll come in to support you in achieving a defined marketing objective - like launching an ABM programme or lead-gen campaign - over a single quarter.

» Interested? Click here
» Or you can email me at jason@b2b-better.com

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🟡 30-Day Marketing Audit «

Great for: Investors or CEOs

You have a marketing function in place but it doesn’t seem to quite work. Over an intense 30-day sprint, we run a comprehensive audit of the entire strategy - from infrastructure to people to go-to-market - and present our findings alongside a 12-month plan on how to reorient your marketing towards revenue.

» Interested? Click here
» Or you can email me at jason@b2b-better.com

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🟡 Fractional CMO Services «

Great for: Investors or CEOs

You know what's broken and how to fix it - you just need an experienced pair of hands to make sure it gets done. After we've run an audit, we work with you to build and scale your marketing strategy over a 12-month project.

» Interested? Click here
» Or you can email me at jason@b2b-better.com

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Here’s what our clients have said:

We started working with Jason at a critical time in our business. He built a robust global marketing strategy focused on driving new inbound business opportunities, and helped position Massive as an attractive investment target in the technology solutions sector. Jason immediately understood our target customers, where the gaps were in our existing approach, and how to reposition marketing as a growth driver within the business - both before and after our eventual $120m+ exit.

Ron Downey, CEO @ Massive Interactive

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Sessions with Jason enabled me to pause and reflect, providing unbiased, expert guidance and tools to help me navigate some of the complexities I was facing. He genuinely cared, took the time to understand the context, and provided a much-needed sounding board.

Katherine Lacey, Head of Workplace Marketing @ Standard Life

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I believe Jason is completely reinventing B2B marketing and communications frameworks. His experience as an analyst adds a new dimension of practicality and data-driven metrics that can be difference-making to an organization and an executive’s career trajectory.

Scott Novak, Head of Communications @ Bruin Capital

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Why Should You Work With Me?

Aside from the fact you know me from this newsletter, for the last decade I've developed and executed marketing strategies for global technology solution providers with a focus on driving revenue.

Here are some of the highlights:

• Built an inbound machine that generated $20m+ of marketing-sourced pipeline

• Ran the marketing playbook for a company that led to a $120m+ acquisition

• Helped a solutions provider exceed its Qualified Opportunity target by 78%

• Increased digital engagement by 205% in under a year

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Summing Up

I’m starting up a strategic consultancy firm called B2B Better. I want to take the 10+ years of in-house experience I have building teams from scratch and help solution providers make marketing a profit driver.

Want to book a free, no-strings-attached strategy call? Just click this link.

Or you can email me at jason@b2b-better.com

Or visit my website b2b-better.com