Can a Launching a Podcast Help Service Businesses Generate Revenue? [LIVE EVENT]
Learn how to build and launch an MVP show that grows pipeline
This is the B2B Bite - your portal into a realm where marketing helps solution providers win new business instead of just making decks look pretty.
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Harris Kenny and I sat down to talk podcasts on the next edition of Breaking B2B - a live show that breaks down modern-day marketing strategies for technology solution providers.
We both have a ton of experience launching and running shows for ourselves and the brands we work with - but is it worth it?
Can they drive revenue for service or solution-based businesses?
And what tips can we share that take a podcast strategy from good to great?
Viewers walked away from this chat with actionable frameworks on how to launch, produce, distribute and monetise a podcast for their company.
We also shared case studies on how to effectively run cold outreach programmes to source guests, maximising partnership value with trade associations through co-hosted podcasts, and how one B2B podcast episode generated almost $250k in revenue.