Hi - again. 👋

It's been a while. Here's what you can expect from B2B Better in 2025.

Hi.

If you’re reading this, you signed up to receive a newsletter from me (Jason) or my company (B2B Better) at some point in the not-too-distant past.

And we let you down!

It’s been over six months since we last sent an email. Blame work getting too busy, blame creative block, blame Elon Musk (because why not?)—the fact is, it happened.

No more! We’re back and committing to reviving this newsletter like Jon Snow after his little skirmish with the Night’s Watch.

But a lot can change in half a year. We’re different, you’re different. Maybe what we can now offer is not the same as what you signed up for.

So this is a ‘reset’ email. Here’s what you can expect from us and this newsletter.

• We’ll provide insights on how to build podcasts that drive pipeline. This is what we do at B2B Better - and we do it well. Look for actionable tips on building a show that matters.

• We’ll share stories from creators who work in niche, complex, and often overlooked industries and build owned media programs to acquire new clients.

• We’ll be lifting the lid on what it takes to build and run an agency from scratch in the creative sector - giving you a front-row seat to all the highs, lows and everything in between.

If this doesn’t sound like it’s for you, that’s OK! We’ll shake hands and go our separate ways. Just hit the unsubscribe button at the bottom of this email, no hard feelings. :)

But if you’re a marketer who cares about building a thought leadership strategy that goes beyond vanity and actually hits the bottom line, we hope you stick around.

You’ll get our first ‘official’ email later this week.

To infinity and inbox zero!

- Jason

PS. If you’re based in London, we’d love to meet you in person at our first networking event of 2025 on February 5th. It's totally free, and there will be good vibes and great beer (and soft drinks!). Just hit the button below to register.