👋 I'm Launching a Website

And leaving Substack.

TLDR: I’m launching a website that will be the home to all my content moving forward. Check it out 👉 www.jasonrbradwell.com

I’m also migrating over to Mailchimp from next week. You don’t need to do anything but check your junk folder next Monday 10am UK time in case the email transfer fairies made a mistake.

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So, this is my last newsletter… on Substack.

Truth is, I’ve outgrown it.

When I first started sending a weekly essay on how to build and scale modern-day B2B marketing strategies all the way back in November 2020, I needed a platform that allowed me to just get writing and not worry about all the design/hosting/payment malarky that comes with “running a blog”.

And Substack gave that to me.

But now things are different.

• I want more control over the look and feel of my work. I’m not promising you’ll want to mint an NFT on any of my future newsletters, but hopefully they’ll be a little more visually pleasing to the eye.

• I need to better tighten up the distribution of what I publish and this means automation. And to the best of my knowledge, there’s limited options available to me while I use Substack.

• And I have to offer some level of segmentation. It’s crazy I can’t send personalised emails to folks who only want info on my podcast, for example, or cleanse my database of people who haven’t opened in a long time.

And I don’t plan on monetising my newsletter through subscriptions - a major USP of the platform. So it’s time to move on.

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Today I’m launching my new website - jasonrbradwell.com - which will be the home of all my content moving forward. I’ll also be moving over to Mailchimp as my email tool.

What does this mean for you? Only more content, better designed and personalised for you. Soon I’ll be asking you to tell me what kind of stories you want to see in your inbox and in what format - and I’ll finally be able to deliver it, thanks to my new set-up.

My next newsletter is being sent Monday 13 September at 8am UK time. As it’s the first one being sent by Mailchimp, it may get caught in a filter.

Keep your eyes peeled and check your junk folder if it doesn’t come through.

So, that’s it for this week. I’ll see you next Monday AM - just like always - with a new and improved look.

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One more thing…

If you think a friend would get something out of receiving my newsletter, send them to the link below. They can join 1,200+ B2B marketers (like you!) from companies like LinkedIn, Zoom, Morning Brew and Cisco already getting the B2B Bite sent to their inbox every week.

https://newsletter.jasonrbradwell.com/b2b-bite