12 Resources That Survived My Unsubscribe Rampage
You have my personal guarantee these will make you a better professional in 2023
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About this time every year, I sit down to āresetā my life.
My purpose is to analyse the inputs to understand the expected outputs and - where a gap exists - make plans to rectify them.
For example, I didnāt go to the gym as much as I planned to last year, and so now I feel like a blob of flesh that can barely type an email without getting short of breath.
But hereās the rub.
I suck at this process.
Itās not clean. I donāt map everything out on a whiteboard or calculate and categorise the number of hours spent on each task or listen to lullabies from Marie Kondo.
Itās a scorched earth approach. Stop everything and build from the ground up.
This extends to the content I consume. Because after all, every podcast, newsletter, blog, show, ebook, webinar or game we spend time on is the equivalent of serving up our brain with a dish.
And usually, Iāve let one-to-many Big Macās slip in by the end of the year.
So itās a hard reset. Unsubscribe from it all and re-subscribe to the things I remember.
Maximise the output by only re-subscribing to the memorable inputs.
After all, they must be the most impactful, right?
Here are some of the resources that made the list this year. But before we get to thatā¦
If I hadnāt made it clear already, then let me say it now - there is a LOT of bland B2B marketing out there.Ā
And I get it! Sometimes you just need a little push to start experimenting with a new channel.Ā
Consider this it.Ā
My friends over at Transmission have gifted B2B Bite readers $100 USD worth of LinkedIn Ads credit for free to celebrate Hubbub - a content and creative inspiration portal stuffed full of playbooks, infographics and resources on how to be more effective on LinkedIn.
Just drop in your unique code in Campaign Manager and get testing.Ā
Hit the link below to redeem.
Social Media Detox by Nicole Tabak
Newsletter
Nicoleās weekly newsletter leaves me feeling inspired on how to create content for the modern-day buyer and reflective on where Iām spending my mental energy. I particularly love the way she allows herself to be vulnerable, reminding us all that weāre humans first, and marketers second.
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StrictlyVC
Newsletter
One of my daily reads, usually with a hot cup of coffee in the morning before the rest of the Bradwell household wakes up. Everything I need to know about what's happening in the world of venture capital - from who is getting funded to who has gotten fired.
Ā» Subscribe
The Word by Dave Harland
Newsletter
There is no funnier copywriter on earth. Period. Perhaps best known for his tongue-in-cheek trolling on LinkedIn āiNfLuEnCeRsā, Dave uses hilarious anecdotes from his day-to-day life to teach copywriting best practices. Every issue feels like itās been written exclusively for you.
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Mind Meld by Kushaan Shah
Newsletter
Kushaan tackles big questions across marketing, human behavior, culture, tech and the future. His back catalogue reads like a winding trail of curiosity - touching on subjects from NFTs to sonic branding to our fascination with criminal content. It doesnāt come every week but - when it does - I stop whatever Iām doing and read.
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The CMO Journal by Sairam Krishnan
Newsletter
Thereās a lot of generic B2B marketing content out there, which is what makes this newsletter from Atomicworkās marketer stand out. He tackles some really interesting questions like for companies at the start of their marketing journey - like how to get people to care about your funding news - and always gives a novel response.
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Dense Discovery
Newsletter
Put simply, Dense Discovery (or as itās often abbreviated, DD) is just a beautiful piece of email content that hits my inbox each week. Every issue is designed to leave you feeling inspired and you will always walk away with at least one thing (a book, a tool, an accessory) you want to dig into further.
Ā» Subscribe
Private Equity Funcast
Podcast
Having run marketing teams through two acquisitions of B2B solution providers in the last four years, Iām fascinated with the process of corporate buyouts. This podcast breaks down core concepts from mid-market private equity - like value creation through human capital or building an ICP - into digestible, 60-minute-or-less episodes.
Ā» Subscribe
Lennyās Podcast by Lenny Rachitsky
Podcast
Lenny is a darling of the solopreneur movement, having built a massive business off the back of his newsletter on designing cutting-edge products. Itās usually a dangerous move for creators to migrate from text to audio (ideas are harder to translate when you only get one take) but Lenny has done an excellent job over the transition. I especially enjoyed his interview with April Dunford on positioning a B2B product.
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The Notorious Thought Leader by Erin Balsa
Podcast
Probably the youngest piece of content on this list, The Notorious Thought Leader has fast become a staple in my podcast library. What I love about it is the distinction Erin makes between simply creating content and actually positioning yourself as an expert in the field - because they are not the same thing.
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SaaS Marketing Bites by Powered by Search
Podcast
I love everything that comes out of PBS. Their advice is short, sharp, actionable - and acutely aware of what is actually valuable and what is āthought leadershipā drivel. If youāre building a marketing function from scratch, tune in to learn best practices around customer acquisition, conversion and retention.
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Unthinkable by Jay Acunzo
Podcast
Jay is the B2B podcast GOAT in my eyes. Not only does he cover fascinating subjects at the intersection of marketing, creativity and work. His narrative-driven style of interview - with each guest snippet interwoven with his own insight and analysis - feels like a high-end professional production. And thatās because it is!
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B2B Better byā¦ ME!
Podcast
What kind of marketer would I be if I didnāt plug my own stuff? B2B Better exists to help solution providers rethink the status quo on how they win new business and I would LOVE it if you gave it a listen. :)
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šØ NEW PODCAST EPISODE šØ
How to Think Like a Media Company in B2B w/ Ronnie Higgins
I talk to Ronnie Higgins, Director of Content Marketing at OpenPhone.
We talk about the concept of a B2B company building a media company, why it works and why it doesn't and creating a culture of creativity.Ā
If you want to understand how to get off the hamster wheel of just producing content that no one cares about, this is the episode for you.Ā
Listen here:
You can listen on any other podcast directory too.