12 Resources That Survived My Unsubscribe Rampage
You have my personal guarantee these will make you a better professional in 2023
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About this time every year, I sit down to ‘reset’ my life.
My purpose is to analyse the inputs to understand the expected outputs and - where a gap exists - make plans to rectify them.
For example, I didn’t go to the gym as much as I planned to last year, and so now I feel like a blob of flesh that can barely type an email without getting short of breath.
But here’s the rub.
I suck at this process.
It’s not clean. I don’t map everything out on a whiteboard or calculate and categorise the number of hours spent on each task or listen to lullabies from Marie Kondo.
It’s a scorched earth approach. Stop everything and build from the ground up.
This extends to the content I consume. Because after all, every podcast, newsletter, blog, show, ebook, webinar or game we spend time on is the equivalent of serving up our brain with a dish.
And usually, I’ve let one-to-many Big Mac’s slip in by the end of the year.
So it’s a hard reset. Unsubscribe from it all and re-subscribe to the things I remember.
Maximise the output by only re-subscribing to the memorable inputs.
After all, they must be the most impactful, right?
Here are some of the resources that made the list this year. But before we get to that…
If I hadn’t made it clear already, then let me say it now - there is a LOT of bland B2B marketing out there.
And I get it! Sometimes you just need a little push to start experimenting with a new channel.
Consider this it.
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Social Media Detox by Nicole Tabak
Nicole’s weekly newsletter leaves me feeling inspired on how to create content for the modern-day buyer and reflective on where I’m spending my mental energy. I particularly love the way she allows herself to be vulnerable, reminding us all that we’re humans first, and marketers second.
One of my daily reads, usually with a hot cup of coffee in the morning before the rest of the Bradwell household wakes up. Everything I need to know about what's happening in the world of venture capital - from who is getting funded to who has gotten fired.
The Word by Dave Harland
There is no funnier copywriter on earth. Period. Perhaps best known for his tongue-in-cheek trolling on LinkedIn “iNfLuEnCeRs”, Dave uses hilarious anecdotes from his day-to-day life to teach copywriting best practices. Every issue feels like it’s been written exclusively for you.
Mind Meld by Kushaan Shah
Kushaan tackles big questions across marketing, human behavior, culture, tech and the future. His back catalogue reads like a winding trail of curiosity - touching on subjects from NFTs to sonic branding to our fascination with criminal content. It doesn’t come every week but - when it does - I stop whatever I’m doing and read.
The CMO Journal by Sairam Krishnan
There’s a lot of generic B2B marketing content out there, which is what makes this newsletter from Atomicwork’s marketer stand out. He tackles some really interesting questions like for companies at the start of their marketing journey - like how to get people to care about your funding news - and always gives a novel response.
Put simply, Dense Discovery (or as it’s often abbreviated, DD) is just a beautiful piece of email content that hits my inbox each week. Every issue is designed to leave you feeling inspired and you will always walk away with at least one thing (a book, a tool, an accessory) you want to dig into further.
Private Equity Funcast
Having run marketing teams through two acquisitions of B2B solution providers in the last four years, I’m fascinated with the process of corporate buyouts. This podcast breaks down core concepts from mid-market private equity - like value creation through human capital or building an ICP - into digestible, 60-minute-or-less episodes.
Lenny’s Podcast by Lenny Rachitsky
Lenny is a darling of the solopreneur movement, having built a massive business off the back of his newsletter on designing cutting-edge products. It’s usually a dangerous move for creators to migrate from text to audio (ideas are harder to translate when you only get one take) but Lenny has done an excellent job over the transition. I especially enjoyed his interview with April Dunford on positioning a B2B product.
The Notorious Thought Leader by Erin Balsa
Probably the youngest piece of content on this list, The Notorious Thought Leader has fast become a staple in my podcast library. What I love about it is the distinction Erin makes between simply creating content and actually positioning yourself as an expert in the field - because they are not the same thing.
SaaS Marketing Bites by Powered by Search
I love everything that comes out of PBS. Their advice is short, sharp, actionable - and acutely aware of what is actually valuable and what is ‘thought leadership’ drivel. If you’re building a marketing function from scratch, tune in to learn best practices around customer acquisition, conversion and retention.
Unthinkable by Jay Acunzo
Jay is the B2B podcast GOAT in my eyes. Not only does he cover fascinating subjects at the intersection of marketing, creativity and work. His narrative-driven style of interview - with each guest snippet interwoven with his own insight and analysis - feels like a high-end professional production. And that’s because it is!
B2B Better by… ME!
What kind of marketer would I be if I didn’t plug my own stuff? B2B Better exists to help solution providers rethink the status quo on how they win new business and I would LOVE it if you gave it a listen. :)
🚨 NEW PODCAST EPISODE 🚨
How to Think Like a Media Company in B2B w/ Ronnie Higgins
I talk to Ronnie Higgins, Director of Content Marketing at OpenPhone.
We talk about the concept of a B2B company building a media company, why it works and why it doesn't and creating a culture of creativity.
If you want to understand how to get off the hamster wheel of just producing content that no one cares about, this is the episode for you.