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B2B Bite is a newsletter from Jason Bradwell. It’s written for every marketer, creative and storyteller confined by the rusty shackles of a misunderstood industry that wants to shake things up a bit.

Each issue will contain musings on how B2B solution providers can rethink how they win new business from the modern-day buyer when your company sells something bespoke to each and every single client.

Who is Jason Bradwell?

Jason is the Founder and CEO of B2B Better, a strategic marketing advisory firm that helps Solution Providers transform marketing from a cost centre into a profit centre.

He is the former Senior Director of Marketing and Communications for a PE-backed B2B Solution Provider in the enterprise technology space.

He has:

  • Built an inbound machine that generated $20m+ of marketing-sourced pipeline

  • Ran the marketing playbook for a company that led to a $120m+ acquisition

  • Helped a solutions provider exceed its Qualified Opportunity target by 78%

  • Increased digital engagement by 205% in under a year

Jason is also a former journalist, professionally trained thespian, and father to a hurricane that has taken the form of a four-year-old little girl.

You can follow him on Twitter
connect with him on LinkedIn
laugh at him on TikTok
or shoot him an email any time.

He also hosts the podcast B2B Better.

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Modern-day B2B marketing advice for Solution Providers. If you sell complex products - this is the newsletter for you.


On a mission to make B2B marketing less boring. Co-founder of my daughter.