One idea we ran with was instead of taking the usual pre/mid-roll ad placements for a trade podcast we sponsored, we worked with the association to co-create and co-host a brand-new show published under their banner.
Gave us the opportunity to create additional content distributed on a far larger platform than our own.
Good list!
Curious on this piece... "B2B marketers find more creative ways to leverage sponsorships."
Any examples you are seeing? My first thought is QR codes and unique URLs - there must be more?
Thanks Will!
One idea we ran with was instead of taking the usual pre/mid-roll ad placements for a trade podcast we sponsored, we worked with the association to co-create and co-host a brand-new show published under their banner.
Gave us the opportunity to create additional content distributed on a far larger platform than our own.