1/ What is a lead? A human? An opportunity? A net-new human/opportunity? I've always been fascinated with this assumption. (It matters for downstream qualification/process/etc.).
2/ Can a lead be a current client? (If so, how does that impact the above question?)
Another great article.
Two thoughts...
1/ What is a lead? A human? An opportunity? A net-new human/opportunity? I've always been fascinated with this assumption. (It matters for downstream qualification/process/etc.).
2/ Can a lead be a current client? (If so, how does that impact the above question?)
Thanks for the great content and insights!