🎙️ That Time I Wrote A White Paper That Got 800 Downloads
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Ask any CEO or Commercial Manager of a B2B organization the #1 objective for their marketing department and chances are the response will be "leads". In this episode, I recount the tale of a fun piece of content I worked on that ended up netting 800 unique downloads and scoring 27 pieces of coverage in the trade media.
🎙️ That Time I Wrote A White Paper That Got 800 Downloads
🎙️ That Time I Wrote A White Paper That Got…
🎙️ That Time I Wrote A White Paper That Got 800 Downloads
Ask any CEO or Commercial Manager of a B2B organization the #1 objective for their marketing department and chances are the response will be "leads". In this episode, I recount the tale of a fun piece of content I worked on that ended up netting 800 unique downloads and scoring 27 pieces of coverage in the trade media.