In this episode, I talk about why most B2B ads suck. Or at least they do according to a new report from the LinkedIn B2B Institute and System1. I break down the main findings from the research, specifically why this is the case and how to develop more effective creative, plus talk through the benefits of long-term thinking when it comes to building a brand.
🎙️ Why Most B2B Ads Suck
🎙️ Why Most B2B Ads Suck
🎙️ Why Most B2B Ads Suck
In this episode, I talk about why most B2B ads suck. Or at least they do according to a new report from the LinkedIn B2B Institute and System1. I break down the main findings from the research, specifically why this is the case and how to develop more effective creative, plus talk through the benefits of long-term thinking when it comes to building a brand.