🎙️How the Cast of The Office Helped Trainual Win 2,000 New Accounts w/ Jonathan Ronzio
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In this episode, I sit down with Jonathan Ronzio, CMO and Founding Partner at Trainual. We talk about the creative ad campaign he and his team pulled together with three cast members from The Office (US) to promote their staff training software platform. We also discuss the importance of thinking outside the box creatively in B2B to stand out from the noise and how to find a link between your business and pop culture that makes sense.
🎙️How the Cast of The Office Helped Trainual Win 2,000 New Accounts w/ Jonathan Ronzio
🎙️How the Cast of The Office Helped Trainual…
🎙️How the Cast of The Office Helped Trainual Win 2,000 New Accounts w/ Jonathan Ronzio
In this episode, I sit down with Jonathan Ronzio, CMO and Founding Partner at Trainual. We talk about the creative ad campaign he and his team pulled together with three cast members from The Office (US) to promote their staff training software platform. We also discuss the importance of thinking outside the box creatively in B2B to stand out from the noise and how to find a link between your business and pop culture that makes sense.