How to Run Brand Campaigns That Actually Generate Revenue w/ Kyle Lacey
b2bbite.substack.com
Listen now | I sit down with Kyle Lacey, CMO of Jellyfish. We talk about how to build a balanced marketing strategy against revenue and brand targets, why investing in experiences is so important - even in this macroeconomic climate - and how a tiny Golden Llama statue generated thousands in revenue for his company.
How to Run Brand Campaigns That Actually Generate Revenue w/ Kyle Lacey
How to Run Brand Campaigns That Actually…
How to Run Brand Campaigns That Actually Generate Revenue w/ Kyle Lacey
Listen now | I sit down with Kyle Lacey, CMO of Jellyfish. We talk about how to build a balanced marketing strategy against revenue and brand targets, why investing in experiences is so important - even in this macroeconomic climate - and how a tiny Golden Llama statue generated thousands in revenue for his company.