How to Run Brand Campaigns That Actually Generate Revenue w/ Kyle Lacey
I sit down with Kyle Lacey, CMO of Jellyfish.
We talk about how to build a balanced marketing strategy against revenue and brand targets, why investing in experiences is so important - even in this macroeconomic climate - and how a tiny Golden Llama statue generated thousands in revenue for his company.
I’ve started a strategic marketing consultancy firm called B2B Better.
Or visit my website at www.b2b-better.com