Feb 11 • 30M

How to Run Brand Campaigns That Actually Generate Revenue w/ Kyle Lacey

 
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B2B Better exists to help companies rethink the status quo on how they win new business. Each week, Jason sits down with experts to understand how marketing and sales is broken in their industry - and what they're doing to fix it.
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I sit down with Kyle Lacey, CMO of Jellyfish.

We talk about how to build a balanced marketing strategy against revenue and brand targets, why investing in experiences is so important - even in this macroeconomic climate - and how a tiny Golden Llama statue generated thousands in revenue for his company.


Listen here:


PS:

I’ve started a strategic marketing consultancy firm called B2B Better.

Want to book a free, no-strings-attached strategy call? Just click this link.

Or visit my website at www.b2b-better.com