Aug 17 • 28M

How to Do Customer-led Growth w/ Gia Laudi


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Jason Bradwell 👋
B2B Better exists to help companies rethink the status quo on how they win new business. Each week, Jason sits down with experts to understand how marketing and sales is broken in their industry - and what they're doing to fix it.
Episode details

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In this episode, I talk to Gia Laudi, Co-founder of Forget the Funnel.

We talk about why the conventional marketing funnel is fundamentally broken (so stop using it) and what needs to take its place - actually talking to customers to figure out what they need and how to build a strategic plan that moves the needle.

Gia also shares a step-by-step breakdown of her Customer-led Growth Framework, developed alongside Co-founder Claire Suellentrop, how to gather insights when actually getting a client on the phone is impossible and what customer discovery looks like in startup versus enterprise.

This episode is a must-listen for anyone who cares about building strategies grounded in real-world insights versus following outdated frameworks or hyped-up “growth hacks”.

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