How to Do Customer-led Growth w/ Gia Laudi
PODCAST EPISODE WITH GIA LAUDI @ FORGET THE FUNNEL
Before we get into it…
Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.
In this episode, I talk to Gia Laudi, Co-founder of Forget the Funnel.
We talk about why the conventional marketing funnel is fundamentally broken (so stop using it) and what needs to take its place - actually talking to customers to figure out what they need and how to build a strategic plan that moves the needle.
Gia also shares a step-by-step breakdown of her Customer-led Growth Framework, developed alongside Co-founder Claire Suellentrop, how to gather insights when actually getting a client on the phone is impossible and what customer discovery looks like in startup versus enterprise.
This episode is a must-listen for anyone who cares about building strategies grounded in real-world insights versus following outdated frameworks or hyped-up “growth hacks”.