How to Design a Category for Your Brand
PODCAST EPISODE WITH JOHN ROUGEUX @ CATEGORY DESIGN ADVISORS
Before we get into it…
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In this episode, I talk to John Rougeux, Partner at Category Design Advisors.
We talked about what category design ACTUALLY means in B2B, the eight levers to pull to build a business that is radically different, and how to think about category design against company positioning.
You can learn more about John at www.categorydesignadvisors.com
And the Christopher Lochhead article we referenced can be found here: