Jun 27 • 24M

How to Design a Category for Your Brand

PODCAST EPISODE WITH JOHN ROUGEUX @ CATEGORY DESIGN ADVISORS

 
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Appears in this episode

Jason Bradwell 👋
B2B Better exists to help companies rethink the status quo on how they win new business. Each week, Jason sits down with experts to understand how marketing and sales is broken in their industry - and what they're doing to fix it.
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Before we get into it…

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In this episode, I talk to John Rougeux, Partner at Category Design Advisors.

We talked about what category design ACTUALLY means in B2B, the eight levers to pull to build a business that is radically different, and how to think about category design against company positioning.

You can learn more about John at www.categorydesignadvisors.com

And the Christopher Lochhead article we referenced can be found here:

https://categorypirates.substack.com/p/8-category-levers-how-to-build-a


Listen here: