How to Become a Media Company w/ Andrew Davies
PODCAST EPISODE WITH ANDREW DAVIES @ PADDLE
Before we get into it…
Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.
In this episode, I talk to Andrew Davies, CMO of Paddle.
We talked about the recent launch of Paddle Studios - the premier new media platform for SaaS leaders - and why it exists, how the team develops, tests and ships new ideas using a 5-step framework, and how much Netflix inspired the final product.
This is a must-listen for any B2B brands who have ever asked themselves "Should we build a media company?"
Thanks to my friends at Sopro for sponsoring this episode. You can download their State of Prospecting 2023 report here: sopro.io/b2bbetter