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B2B Better
How to Become a Media Company w/ Andrew Davies
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How to Become a Media Company w/ Andrew Davies

PODCAST EPISODE WITH ANDREW DAVIES @ PADDLE

Before we get into it…

Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.

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In this episode, I talk to Andrew Davies, CMO of Paddle.

We talked about the recent launch of Paddle Studios - the premier new media platform for SaaS leaders - and why it exists, how the team develops, tests and ships new ideas using a 5-step framework, and how much Netflix inspired the final product.

This is a must-listen for any B2B brands who have ever asked themselves "Should we build a media company?"

Thanks to my friends at Sopro for sponsoring this episode. You can download their State of Prospecting 2023 report here: sopro.io/b2bbetter


Listen here:

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B2B Bite
B2B Better
B2B Better exists to help companies rethink the status quo on how they win new business. Each week, Jason sits down with experts to understand how marketing and sales is broken in their industry - and what they're doing to fix it.