Listen now | In this episode, I sit with Will Aitken, Evangelist at SalesFeed and Speaker and Subject Matter Expert at Vidyard. We talk about how to set up a CRM to work for sales, marketing and the wider business, why a self-built platform never makes sense and how to persuade people actually to use the tool in their day-to-day.
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How to Set-Up a CRM to Not S*** The Bed w…
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Listen now | In this episode, I sit with Will Aitken, Evangelist at SalesFeed and Speaker and Subject Matter Expert at Vidyard. We talk about how to set up a CRM to work for sales, marketing and the wider business, why a self-built platform never makes sense and how to persuade people actually to use the tool in their day-to-day.