How to Set-Up a CRM to Not S*** The Bed w/ Will Aitken

In this episode, I sit with Will Aitken, Evangelist at SalesFeed and Speaker and Subject Matter Expert at Vidyard.

We talk about how to set up a CRM to work for sales, marketing and the wider business, why a self-built platform never makes sense and how to persuade people actually to use the tool in their day-to-day.

This is FUNDAMENTAL stuff to running a successful B2B GTM strategy. 

Listen here:

• On Spotify

• Or Apple Podcasts

• You can listen on any other podcast directory too.
  (Seriously - I’m everywhere. (ooOOoo)

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.