My content marketing agency has recently gone through a repositioning process and we came to the conclusion that we had to lean far more into our journalistic roots and start producing more opinionated editorial that reflected our unique point of view on doing business in Vietnam.
This conversation made me think about how to build out the framework further.
How to Think Like a Media Company in B2B w/ Ronnie Higgins
What a great episode!
That link to the Disney ecosystem is gold.
My content marketing agency has recently gone through a repositioning process and we came to the conclusion that we had to lean far more into our journalistic roots and start producing more opinionated editorial that reflected our unique point of view on doing business in Vietnam.
This conversation made me think about how to build out the framework further.
Thanks!