Jan 19 • 23M
How to Think Like a Media Company in B2B w/ Ronnie Higgins
Be more like Disney
B2B Better exists to help companies rethink the status quo on how they win new business. Each week, Jason sits down with experts to understand how marketing and sales is broken in their industry - and what they're doing to fix it.
In this episode, I talk to Ronnie Higgins, Director of Content Marketing at OpenPhone.
We talk about the concept of a B2B company building a media company, why it works and why it doesn't and creating a culture of creativity.
If you want to understand how to get off the hamster wheel of just producing content that no one cares about, this is the episode for you.
Thanks to my friends, Transmission, for sponsoring this episode.
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