B2B Bite
B2B Better
🎙️ 2021 B2B Marketing Trends w/ A Bunch of Folk
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🎙️ 2021 B2B Marketing Trends w/ A Bunch of Folk

In this episode, I sit down with seven of the sharpest marketing minds I know to hear their predictions on what 2021 will bring for how B2B organisations engage their customers and build their brand.

We cover everything from employee advocacy on social media, placing a greater emphasis on empathy across decision-making and why exclusive, short-lived content works for corporate audiences just as much as it does for consumers.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow all of the guests on Twitter here:

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell.

All my best stuff is on Twitter.

B2B Bite
B2B Better
B2B Better exists to help companies rethink the status quo on how they win new business. Each week, Jason sits down with experts to understand how marketing and sales is broken in their industry - and what they're doing to fix it.