In this episode, I sit down with seven of the sharpest marketing minds I know to hear their predictions on what 2021 will bring for how B2B organisations engage their customers and build their brand.
We cover everything from employee advocacy on social media, placing a greater emphasis on empathy across decision-making and why exclusive, short-lived content works for corporate audiences just as much as it does for consumers.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow all of the guests on Twitter here:
Syed Ali - listen to a previous episode with Sy here.
Jonathan Ronzio - listen to a previous episode with Jonathan here.
Fi Shailes - listen to a previous episode with Fi here.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell.
All my best stuff is on Twitter.
🎙️ 2021 B2B Marketing Trends w/ A Bunch of Folk