Feb 20 • 10M
[CASE STUDY] How to Build Long-Term Demand Through Courses w/ Ramli John
B2B Better exists to help companies rethink the status quo on how they win new business. Each week, Jason sits down with experts to understand how marketing and sales is broken in their industry - and what they're doing to fix it.
Before we get into it…
I’ve started a strategic marketing consultancy firm called B2B Better. We offer Fractional CMO work, marketing sprints and coaching.
Want to book a free, no-strings-attached strategy call? Just click this link.
In this episode, I talk to Ramli John, Content Director at AppCues.
We talked about how he launched a series of educational courses to build demand with his target ICP.
This is an episode of a new micro-series under the B2B Better umbrella called Breaking B2B, which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.
You can listen on any other podcast directory too.