In this episode, I sit down with Sanya-Jeet Thandi, Founder of Anthro, a community newsletter and online resource to help fill the branding knowledge gap for start-ups.
We talk about the basics of B2B brand building and why a little investment by start-up founders upfront will save them A LOT of heartache over the long-term.
Sanya also shares her blueprint of building a strategy in the early days and we may just get a little sidetracked talking about how great The Office is.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Sanya on Twitter here: @SanyaJeet
And here's her brilliant brand strategy 101 article we talk about in the episode.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
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