Nov 28, 2022 • 21M

Developing a Strong B2B Podcast Hook w/ Jay Acunzo

And why resonance is more important than reach.

 
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B2B Better exists to help companies rethink the status quo on how they win new business. Each week, Jason sits down with experts to understand how marketing and sales is broken in their industry - and what they're doing to fix it.
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In this latest episode of B2B Better, I talk to Jay Acunzo, Creator of the Unthinkable podcast.

Jay breaks down his step-by-step process of developing the premise for a new "show" (he's created 15+ of them for B2B brands), talks about the importance of optimising for resonance versus reach AND gives a behind-the-scenes peek into the logistics of pulling together a podcast like Unthinkable.

If you care about the intersection of media and business marketing - this is a MUST listen.


Thanks to my friends, Transmission, for sponsoring this episode.

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