Developing a Strong B2B Podcast Hook w/ Jay Acunzo

In this latest episode of B2B Better, I talk to Jay Acunzo, Creator of the Unthinkable podcast.

Jay breaks down his step-by-step process of developing the premise for a new "show" (he's created 15+ of them for B2B brands), talks about the importance of optimising for resonance versus reach AND gives a behind-the-scenes peek into the logistics of pulling together a podcast like Unthinkable.

If you care about the intersection of media and business marketing - this is a MUST listen.

---

Thanks to my friends, Transmission, for sponsoring this episode.

Want to claim $100 of LinkedIn Ad credits for free? Just click here.

---

Listen here:

• On Spotify

• Or Apple Podcasts

• You can listen on any other podcast directory too.