Developing a Strong B2B Podcast Hook w/ Jay Acunzo
And why resonance is more important than reach.
In this latest episode of B2B Better, I talk to Jay Acunzo, Creator of the Unthinkable podcast.
Jay breaks down his step-by-step process of developing the premise for a new "show" (he's created 15+ of them for B2B brands), talks about the importance of optimising for resonance versus reach AND gives a behind-the-scenes peek into the logistics of pulling together a podcast like Unthinkable.
If you care about the intersection of media and business marketing - this is a MUST listen.
Thanks to my friends, Transmission, for sponsoring this episode.