Sep 2, 2021 • 37M

🎙️ Does Fear Have a Place in B2B Content? w/ Andra Zaharia

This episode is a must-listen for B2B professionals working in cybersecurity who need advice on how to create effective content. 

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Every business needs great marketing; not every business has a huge team or endless resources to deliver it. Join Jason Bradwell as he interviews marketing experts and shares actionable advice from the realms of strategy, content, digital, communications and more that can be put into practice today. This is real advice for the everyday B2B marketer who wants to be better.
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Hi! 👋

In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.

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In this episode, I sit down with Andra Zaharia, Content Marketing Specialist for cybersecurity companies. 

We dived into the unique marketing challenges facing an exploding sector, the role of fear in security storytelling and how to find the balance between education and entertainment.

Andra also shared what career opportunities exist in her industry for content marketers looking for a new challenge.

This episode is a must-listen for B2B professionals working in cybersecurity who need advice on how to create effective content. 

You can follow Andra here.

Listen to it here:

This is real advice for the everyday B2B marketer who wants to be better.


And that's it! See you next week.

PS. I’m on Twitter. All my best stuff is on Twitter.