🎙️ Does Fear Have a Place in B2B Content? w/ Andra Zaharia

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In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.

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In this episode, I sit down with Andra Zaharia, Content Marketing Specialist for cybersecurity companies. 

We dived into the unique marketing challenges facing an exploding sector, the role of fear in security storytelling and how to find the balance between education and entertainment.

Andra also shared what career opportunities exist in her industry for content marketers looking for a new challenge.

This episode is a must-listen for B2B professionals working in cybersecurity who need advice on how to create effective content. 

You can follow Andra here.

Listen to it here:

• Buzzsprout

• Spotify

• Apple

This is real advice for the everyday B2B marketer who wants to be better.

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And that's it! See you next week.

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