Hi! 👋
In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.
Sent every Monday AM. Best enjoyed with coffee.
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In this episode, I sit down Gia Cattaneo, Senior Marketing Specialist and ABM expert.
We talk about:
What a starter ABM campaign looks like and setting yourself up for success
Navigating the dynamics between a joined up sales and marketing approach
How to measure the success of an ABM campaign
This episode is a must-listen for any marketers wanting to get an ABM programme off the ground but aren’t sure where to start.
Listen to it here:
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Gia here: @giacatt
You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
And that's it! See you next week.
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