How to Position a Service-based Business w/ April Dunford
This was a GREAT episode.
Before we get into it…
I run a strategic marketing consultancy firm called B2B Better. We offer Fractional CMO work, marketing sprints and coaching.
In this episode, I talk to April Dunford, Positioning Expert.
April has written one of my favourite business books - Obviously Awesome - which distils down the five core components of effective product positioning.
I've always wondered though - how does her methodology translate to selling services or solutions?
Well, I got the answer (and then some!) on this episode of B2B Better. We also covered why positioning is not a marketing activity and how often a company should revisit their current positioning.
I’m speaking at SaaSOpen next week! Want $2,000 off tickets to the event? Use the code B2BBETTER at checkout.