Hi! 👋
In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.
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In this episode, I sit down with Ali Schwanke, Founder and CEO of Simple Strat, a growth marketing agency.
We talk about:
Hubspot and why it - or a platform like it - is a MUST for young marketing teams
The disadvantages of using a 'Frankenstein's monster' technology stack
Building an air-tight lead scoring system that'll help you measure channel ROI
This episode is a must-listen for any marketers struggling with proving their value to a predominantly sales-led organisation OR looking for advice on how to sell-in Hubspot to a sceptical leadership team.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Ali here: @alischwanke
Or watch her Hubspot Hacks series here.
You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
And that's it! See you next week.
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