Hi! 👋
In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.
Sent every Monday AM. Best enjoyed with coffee.
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In this episode, I sit down with Bethan Vincent, a Marketing Consultant that helps technology companies differentiate and grow.
We talk about:
How small marketing teams can build a strategy that scales as the company grows
The importance of picking the right tools and the most common mistakes to avoid as a sole marketer
And for how long a Founder should look after marketing - and recognising when to let go
Bethan also shares wisdom on finding the right candidate for the first marketing hire within a start-up.
Listen to it here:
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Bethan here: @BethanVincent
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
Friends, Romans, countrymen… I have a special surprise for you.
My very good friend Lauren Thermos, Co-Founder of Cut the Crap, has an AWESOME guest lined up for their next event to help deconstruct the marketing-BS we’re subjected to every day.
And for all my subscribers, I’m able to offer a FREE ticket - just use the code B2BGUEST at checkout on this link - https://www.cutthecrap.io/fk-your-framework
Event is this Thursday, May 20th at 6pm GMT.
Who’s speaking? I’m not telling, but if previous events that have counted Cindy Gallop, Scott Galloway or Eunice Byun as guests… you know it’s going to be a heavy-hitter.
Have at it!
And that's it! See you next week.
🎙️ Building a Marketing Strategy When Budget is Tight w/ Bethan Vincent