B2B Bite
B2B Better
🎙️ Building a Marketing Strategy When Budget is Tight w/ Bethan Vincent
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🎙️ Building a Marketing Strategy When Budget is Tight w/ Bethan Vincent

How small marketing teams can build a strategy that scales as the company grows

Hi! 👋

In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.

Sent every Monday AM. Best enjoyed with coffee.

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Headshot of Bethan Vincent

In this episode, I sit down with Bethan Vincent, a Marketing Consultant that helps technology companies differentiate and grow. 

We talk about: 

  • How small marketing teams can build a strategy that scales as the company grows

  • The importance of picking the right tools and the most common mistakes to avoid as a sole marketer

  • And for how long a Founder should look after marketing - and recognising when to let go

Bethan also shares wisdom on finding the right candidate for the first marketing hire within a start-up.

Listen to it here:

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Bethan here: @BethanVincent

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.


Friends, Romans, countrymen… I have a special surprise for you.

My very good friend Lauren Thermos, Co-Founder of Cut the Crap, has an AWESOME guest lined up for their next event to help deconstruct the marketing-BS we’re subjected to every day.

And for all my subscribers, I’m able to offer a FREE ticket - just use the code B2BGUEST at checkout on this link - https://www.cutthecrap.io/fk-your-framework

Event is this Thursday, May 20th at 6pm GMT.

Who’s speaking? I’m not telling, but if previous events that have counted Cindy Gallop, Scott Galloway or Eunice Byun as guests… you know it’s going to be a heavy-hitter.

Have at it!


And that's it! See you next week.

PS. I’m on Twitter. All my best stuff is on Twitter.

B2B Bite
B2B Better
B2B Better exists to help companies rethink the status quo on how they win new business. Each week, Jason sits down with experts to understand how marketing and sales is broken in their industry - and what they're doing to fix it.