Aug 19, 2021 • 47M

🎙️ Rebranding a 190-Year-Old Company w/ Sophie Hill

This episode is a must-listen for marketers who work in a 'boring' industry and need a reason to believe its marketing can be different.

 
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Every business needs great marketing; not every business has a huge team or endless resources to deliver it. Join Jason Bradwell as he interviews marketing experts and shares actionable advice from the realms of strategy, content, digital, communications and more that can be put into practice today. This is real advice for the everyday B2B marketer who wants to be better.
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Hi! 👋

In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.

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In this episode, I sit down with Sophie Hill, Marketing Executive at Rothley and recent inductee into The Drum Future 50.

We dived into her work in transforming the manufacturer of metal tubes into a brand that can stand toe-to-toe with any consumer brand when it comes to digital and design.

Sophie walks me through her first week on the job when she was thrown into a rebranding project,  how Rothley is adapting its approach to meet a younger demographic and how to leverage almost two centuries of brand history. 

This episode is a must-listen for marketers who work in a 'boring' industry and need a reason to believe its marketing can be different. 

Listen to it here:

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Sophie here.

Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.


And that's it! See you next week.

PS. I’m on Twitter. All my best stuff is on Twitter.