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In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.
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In this episode, I sit down with Sophie Hill, Marketing Executive at Rothley and recent inductee into The Drum Future 50.
We dived into her work in transforming the manufacturer of metal tubes into a brand that can stand toe-to-toe with any consumer brand when it comes to digital and design.
Sophie walks me through her first week on the job when she was thrown into a rebranding project, how Rothley is adapting its approach to meet a younger demographic and how to leverage almost two centuries of brand history.
This episode is a must-listen for marketers who work in a 'boring' industry and need a reason to believe its marketing can be different.
Listen to it here:
This is real advice for the everyday B2B marketer who wants to be better.
Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
And that's it! See you next week.
🎙️ Rebranding a 190-Year-Old Company w/ Sophie Hill