Hi! 👋
In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.
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In this episode, I sit down with Dominique Farrar, Head of Community and Communications at Spendesk.
We talk about:
Building CFO Connect, a community for modern finance leaders, from scratch
Ingredients needed to build and scale a successful online community
And why the concept of community can be a HUGE competitive advantage in B2B
This episode is a must-listen for any marketers thinking about building a bespoke community for their buyers and wondering where to start.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Dominique here.
You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
And that's it! See you next week.
🎙️ Scaling a B2B Community for Finance Leaders w/ Dominique Farrar