🎙️ Should Every B2B Brand Launch Their Own Media Outlet? w/ Amit Bivas

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In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.

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In this episode, I sit down with Amit Bivas, VP Marketing at Optimove.

We dived into why the company has launched a standalone media publication (PostFunnel) alongside its company blog, the opportunities this has created for the Optimove sales team in account nurturing and how Amit has structured his team to push out 10+ pieces of content EVERY WEEK.

This episode is a must-listen for B2B companies who need a blueprint on how to launch their own standalone media publication.

Listen to it here:

• Buzzsprout

• Spotify

• Apple

This is real advice for the everyday B2B marketer who wants to be better.

And you can follow Amit here.

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And that's it! See you next week.

PS. I’m on Twitter. All my best stuff is on Twitter.