Aug 26, 2021 • 42M

🎙️ Should Every B2B Brand Launch Their Own Media Outlet? w/ Amit Bivas

This episode is a must-listen for B2B companies who need a blueprint on how to launch their own standalone media publication.

 
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Every business needs great marketing; not every business has a huge team or endless resources to deliver it. Join Jason Bradwell as he interviews marketing experts and shares actionable advice from the realms of strategy, content, digital, communications and more that can be put into practice today. This is real advice for the everyday B2B marketer who wants to be better.
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Hi! 👋

In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.

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In this episode, I sit down with Amit Bivas, VP Marketing at Optimove.

We dived into why the company has launched a standalone media publication (PostFunnel) alongside its company blog, the opportunities this has created for the Optimove sales team in account nurturing and how Amit has structured his team to push out 10+ pieces of content EVERY WEEK.

This episode is a must-listen for B2B companies who need a blueprint on how to launch their own standalone media publication.

Listen to it here:

This is real advice for the everyday B2B marketer who wants to be better.

And you can follow Amit here.


And that's it! See you next week.

PS. I’m on Twitter. All my best stuff is on Twitter.