🎙️ Should You Pay for PR? w/ Michelle Garrett

Hi! 👋

In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.

Sent every Monday AM. Best enjoyed with coffee.

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In this episode, I sit down with Michelle Garrett, Public Relations Consultant and Writer.

We talk about: 

• Should B2B start-ups pay for PR in the early days?

• What the first 100 days of building a communications strategy should look like

• The difference between a 'trade story' and a 'New York Times' story

Michelle also shares some amazing insights the difference between reactive and proactive PR PLUS whether there's such a thing as a quick media win.

Listen to it here:

• Buzzsprout

• Spotify

• Apple

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Michelle here: @PRisUS

And I highly recommend checking out her Twitter chats - #FreelanceChat and #CommProsChat

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

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And that's it! See you next week.

PS. I’m on Twitter. All my best stuff is on Twitter.