In this episode, I sit down with Brianne Fleming, all-round pop culture aficionado and marketing guru.
We talk about how B2B companies can inject some fun into their messaging by leveraging pop culture while not dropping the ball on hitting their MQL quota.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Brianne on Twitter here: @brianne2k
Or check out her website: briannefleming.com
Click here if you want to hear more about the Trainual case study we speak about in this episode.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
🎙️ Tell Me Why... You Need Pop Culture in B2B Marketing w/ Brianne Fleming