Hi! 👋
In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.
Sent every Monday AM. Best enjoyed with coffee.
Sign up below for free.
In this episode, I sit down with Melanie Deziel, Director of Content at Foundation Marketing and Author of "The Content Fuel Framework.”
We talk about:
Why a Founder/CEO should invest in content marketing from the get-go
What an MVP content marketing strategy looks like
How to run an effective workshop to generate new content ideas
And how Founders can set up a content marketing programme that scales
Melanie also answers questions from Twitter, including my favourite - what do you say to B2B companies wanting their content to be totally professional?
Listen here or:
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Melanie on Twitter here: @mdeziel
And her book - which is excellent - can be found here.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
Share this post