🎙️ The Founder's Guide to B2B Content Marketing w/ Melanie Deziel

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In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.

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In this episode, I sit down with Melanie Deziel, Director of Content at Foundation Marketing and Author of "The Content Fuel Framework.”

We talk about: 

• Why a Founder/CEO should invest in content marketing from the get-go

• What an MVP content marketing strategy looks like  

• How to run an effective workshop to generate new content ideas

• And how Founders can set up a content marketing programme that scales

Melanie also answers questions from Twitter, including my favourite - what do you say to B2B companies wanting their content to be totally professional?

Listen here or:

• On Spotify

• Or Apple Podcasts

This is real advice for the everyday B2B marketer who wants to be better.

• You can follow Melanie on Twitter here: @mdeziel

• And her book - which is excellent - can be found here.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.