Hi! 👋
In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.
Sent every Monday AM. Best enjoyed with coffee.
Sign up below for free.
In this episode, I sit down Tom Bangay, Director of Content at Juro, the contract automation platform.
We talk about:
His step-by-step strategy in building a niche B2B community for legal teams
How he convinced the first members to join - and persuaded them to stay
Why banning his sales team from the community was a great decision
This episode is a must-listen for any marketers looking for an actionable strategy to get a niche B2B community started (and showing results) quickly.
You can also listen to it here:
This is real advice for the everyday B2B marketer who wants to be better.
And here's the article Tom wrote that inspired this episode.
Generalist or specialist? Junior hire or an industry veteran? Someone in-house or an agency?
Picking the right people when building a marketing department from the ground up is the single most difficult challenge for a small business or startup. But Bethan Vincent and I are here to help.
In this highly focussed half hour masterclass, we will walk through some of the most common challenges faced by B2B Founders embarking on their journey to pull together a killer marketing team.
Really looking forward to this one. Just hit the button below if you fancy joining us on Tuesday 27th July at 6:00pm GMT / 1:00pm EST / 10:00am PST. (Oh, and it’s free btw)
And that's it! See you next week.
🎙️ It's Time to Ban Sales from Your B2B Community w/ Tom Bangay