🎙️ Training Colleagues to Be Effective Social Advocates w/ Katie Cacchiani

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In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.

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In this episode, I sit down Katie Cacchiani, Digital Media Director at Mediassociates.

We talk dive into how to prepare employees to take part in an advocacy programme, running successful training workshops, and how to motivate unsure staff to take part.

Katie also shares some advice on whether an approach to employee advocacy should change when dealing with exec-level employees.

This episode is a must-listen for marketers who need advice on training colleagues to be effective advocates.

Listen to it here:

• Buzzsprout

• Spotify

• Apple

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Katie here.

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And that's it! See you next week.

PS. I’m on Twitter. All my best stuff is on Twitter.