In this episode, I make the case for why a podcast could just be the answer for a B2B business looking for a creative solution to make their marketing strategy more effective and - believe it or not - ease the load on small teams who already have twenty other things on their plate to do by Wednesday. Then I walk the step-by-step process of how I’d structure a new podcast to beef out my content calendar and support my sales team for a hypothetical food packaging manufacturer.
This is real advice for the everyday B2B marketer who wants to be better.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
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