🎙️ Writing a Newsletter Worth Reading w/ Ivonne Aldaz
The author of The Future of Marketing came on B2B Better to share her secrets on cracking the distribution code
In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.
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In this episode, I sit down with Ivonne Aldaz, Marketing Specialist from Tint and author of the 'Future of Marketing' newsletter.
In this episode, we talk about:
The strategy behind launching Future of Marketing as a separate brand to Tint - and how this has helped build credibility for the newsletter
How Ivonne and her team have cracked the distribution code to get their work in front of as many eyeballs as possible
And why a focus on brand - which is more than just visuals btw - is a challenge you want to solve quickly and solve early to save yourself hassle further down the line
We also talk through Ivonne's dream marketing career in space travel.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Ivonne here: @IvonneAldazz
And that's it! See you next week.