🎙️ How Social Listening Can Benefit B2B Brands w/ Chi Thukral

Hi! 👋

In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.

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In this episode, I sit down with Chi Thukral, Head of Content and Social Marketing for Yanko Design.

We talk about: 

• What kind of insights brands can pick up from social listening and how this can influence their marketing strategy

• Whether social listening is just for 'big' companies (it's not) and how startups can get a programme off the ground

• And how to measure success when it comes to tracking how your customers are talking about you on social media

Chi also shares a few surprising insights that she's unlocked through social listening AND some of the best tools for brands just getting started. 

Listen to it here:

• Buzzsprout

• Spotify

• Apple

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Chi here: @ChiThukral

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

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And that's it! See you next week.

PS. I’m on Twitter. All my best stuff is on Twitter.